In this episode of 'Repeat That Again Please,' hosted by Genelle Aldred, the focus is on the vital topic of financial branding for entrepreneurs.
There’s a growing trend of entrepreneurship, especially for those who find the corporate environment unsuitable and prefer to pursue their passions through their own businesses.
Genelle dives into the challenges many entrepreneurs face, particularly those who are not financially inclined, including sharing her own challenges with finding the right financial support.
It can be a tough economic reality for many and mistakes from the past can often make small business owners count themselves out for future success. This doesn’t have to be the case and this conversation can show you where and how you can turn things around.
She is joined by Faye McDonough, an experienced financial services leader, who shares practical tips and insights on managing business finances to attract investors.
Faye emphasizes the importance of financial education, understanding your numbers and crafting a compelling financial narrative - based on sharing the right information about what has been happening in your business, good and bad.
The conversation aims to equip small business owners with the knowledge and confidence to navigate the financial aspects of their ventures, ultimately helping them to scale their businesses and achieve financial stability.
Information recommended by Faye
British Business Bank Finance Hub - Learn about the different finance options for UK Businesses
Funding Options - Comparison site with excellent resources including a business loan calculator and tons of how-to guides
Good Finance - Education and toolkits of social investment options for social entrepreneurs and charities
UK Accelerators focused on underrepresented entrepreneurs:
About Faye McDonough
Faye is a seasoned financial services leader specializing in commercial property loans for businesses and charities driving social impact across the UK. With over 20 years of experience—from FinTech startups to corporate giants—she has advised organizations through fundraising, growth, and strategic exits, managing lending portfolios of up to £300 million.
Passionate about demystifying finance, Faye empowers her team and clients through coaching and mentoring, making complex financial concepts accessible. She holds an accredited leadership coaching certification, a Chartered Banker Diploma in Lending Skills, and is an alumna of Good Finance's Investment Committees of the Future program.
A University of Manchester graduate in European Studies, Faye shares insights on LinkedIn about leadership, finance, career development, and work-life balance.
LinkedIn: https://www.linkedin.com/in/fayemcdonough/
Connect with Genelle
Genelle is a Communications and Media Advisor to senior leaders. A journalist by trade she has worked at the BBC/ITV/ITN. She still pops up on TV as a newspaper reviewer at Sky News. She is a charity Ambassor and a keen golfer.
Instagram: https://www.instagram.com/genellealdred
LinkedIn: https://www.linkedin.com/in/genellealdred
Blue Sky: https://bsky.app/profile/genellealdred.bsky.social
The Confident Mindset Audiobook:
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